In the adrenaline-fueled world of Street Outlaws, one name stands out among the rest—Big Chief. Known for his fearless attitude, exceptional driving skills, and charismatic personality, Big Chief has become a household name among fans of the popular reality TV show “Street Outlaws.” This article explores the journey of Big Chief, the impact of social media on his career, and the role of technology in the street racing scene.

The Early Days:

Big Chief, whose real name is Justin Shearer, hails from the heartland of America, specifically Oklahoma. Growing up with a passion for cars and racing, he became enamored with the thrill of street racing in the Midwest. Oklahoma, with its long stretches of open roads, became the perfect playground for illegal street racing, setting the stage for Big Chief’s future endeavors.

Street Outlaws and the Discovery Channel:

The turning point in Big Chief’s life came with the inception of the reality TV show “Street Outlaws” on the Discovery Channel. The show, which premiered in 2013, offered viewers an inside look into the underground world of street racing, featuring skilled drivers and their high-powered street cars. Big Chief quickly became one of the standout personalities on the show, known for his iconic 1972 Pontiac LeMans, “The Crow.”

As “Street Outlaws” gained popularity, Big Chief’s fame skyrocketed. The show’s success can be attributed to its gripping narrative, intense racing scenes, and the genuine camaraderie among the racers. Big Chief’s authenticity and raw passion for street racing endeared him to fans, turning him into a fan favorite.

Social Media and Street Racing Culture:

While “Street Outlaws” provided a mainstream platform for Big Chief’s racing exploits, social media played a crucial role in amplifying his presence. Platforms like Instagram, Facebook, and YouTube allowed Big Chief to connect directly with his fans, sharing behind-the-scenes glimpses of his life and racing adventures. The immediacy and accessibility of social media transformed the street racing subculture, bringing it into the digital age.

On Instagram, Big Chief amassed a significant following, sharing updates on his racing endeavors, showcasing his car, and engaging with fans through live videos and posts. Facebook served as a community hub, allowing fans to discuss episodes, share experiences, and connect with like-minded enthusiasts. Big Chief’s YouTube channel became a go-to destination for exclusive content, race highlights, and personal vlogs, offering fans a more intimate look at his life beyond the TV screen.

YouTube Channel and Street Outlaws’ Influence:

Big Chief’s YouTube channel became a powerful tool in building his personal brand. The channel not only featured high-octane racing content but also offered insights into the technical aspects of building and tuning street cars. This educational aspect endeared him to a wider audience, including those with a keen interest in the mechanics and engineering behind the street racing world.

The democratization of content creation on platforms like YouTube allowed Big Chief to showcase his passion without relying solely on traditional media. This shift in dynamics empowered street racers to share their stories directly, transcending the limitations of mainstream television.

Technology and Racing Advancements:

As the street racing scene evolved, so did the technology that fueled it. Big Chief, along with other racers on “Street Outlaws,” embraced cutting-edge technologies and software to enhance the performance of their cars. From engine tuning to aerodynamics, advancements in automotive technology played a pivotal role in pushing the boundaries of what was possible on the streets.

Additionally, the use of GPS-based timing systems and telemetry allowed racers to measure and analyze their performance with precision. This data-driven approach not only improved the competitiveness of street racing but also added a layer of legitimacy to a culture often associated with clandestine activities.

Legal Challenges and the Midwest Street Cars Automotive:

Big Chief, along with his close friend Shawn Ellington (Murder Nova), founded Midwest Street Cars Automotive, a performance shop that became synonymous with the street racing community. The shop not only served as a hub for building and customizing street cars but also played a crucial role in the racers’ legal battles.

As law enforcement cracked down on illegal street racing activities, the need for legal alternatives became apparent. “Street Outlaws” showcased the transition from illegal street racing to organized, legal events, with Midwest Street Cars Automotive leading the way. The shop became a focal point for fans looking to get involved in the street racing scene legally, further solidifying Big Chief’s influence on the culture.

Distractify and Media Coverage:

The mainstream media began taking notice of Big Chief and the “Street Outlaws” phenomenon. Websites like Distractify covered the growing popularity of the show and its impact on the street racing subculture. Media coverage not only brought more attention to Big Chief but also helped bridge the gap between the underground racing world and a wider audience.

Distractify’s articles and features on Big Chief served as a testament to the cultural significance of street racing and its ability to captivate audiences beyond the racing community. The intersection of traditional media coverage and social media presence reinforced Big Chief’s status as a cultural icon.


Big Chief’s journey from the streets of Oklahoma to becoming a household name in the world of street racing is a testament to the power of authenticity and the influence of social media. As technology continues to shape the landscape of street racing, individuals like Big Chief leverage platforms like Instagram, Facebook, and YouTube to connect with fans, share their passion, and redefine the narrative surrounding underground racing.

In the age of digital connectivity, Big Chief’s story exemplifies the symbiotic relationship between traditional media, social platforms, and technology, highlighting the transformative impact on subcultures that were once relegated to the shadows. As the street racing community continues to evolve, one thing remains certain—Big Chief’s legacy as a pioneer and ambassador of street racing culture will endure, leaving an indelible mark on the asphalt of Midwest America.